LIVESTRONG: Fighting the Big C
LIVESTRONG, the Lance Armstrong Foundation, was founded in 1997 to provide information and support for cancer patients and unite people to fight against cancer. It has raised more than $250 million for over 550 organizations dedicated to the causes of cancer. This year, the foundation adds another feather to its cap as it partners with Gita Sporting Goods and Nike to distribute Nike’s newest batch of LIVESTRONG apparel. All the profits will be given to LIVESTRONG.
The new line of cycling garments is commemorative of Armstrong’s successful fight against testicular cancer. They will be made available through Gita Sporting Goods’ distribution channels and in bike shops across the United States.
Cancer is one of the top 5 causes of death worldwide. LIVESTRONG’s various projects, coping tools, treatment options, and training opportunities have benefitted thousands of cancer patients and survivors and their families, as well as healthcare workers. The new partnership with Gita and Nike is something that’s attainable. People will naturally buy the garments, so profits are almost 100% sure. This is the kind of project that foundations and organizations should have more of if they want a secure funding resource. The fact that Nike has shops scattered around the world is also a big plus.
Though it may sometimes seem impossible, battling cancer can be successfully carried out. It will take more than Lance Armstrong and his LIVESTRONG, though. But embracing the foundation’s principle of strength in unity will certainly be a big help.
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