Plan Ahead and Avoid Problems with Experiential Marketing Campaign
Public events are a fantastic way to get into the public eye your products and/or services with experiential marketing - allowing the attendees to interact with the product or service freely on the day. But how to plan for an event like this? In order to guarantee everything functions as without a major hitch, write a list to make sure you haven’t missed any of the primary areas of event planning. The following points are only example problems to anticipate. Therefore, it’s important to prepare for all likely issues - the following is not an exhaustive list of what to anticipate.
Before ratifying a contract, make sure the event doesn’t happen on the day of an important sporting event or a public holiday. Find out when school holidays are, as parents may plan a family holiday for that time. It is important that you confirm the date of the event with all invited parties to verify that everybody understands the when and where of the event.
Visit the location before you book it. It may be tricky to get the time to make the trip, but this truly is a requirement. By seeing your venue before the actual event, you confirm your apprehension of the venue size, the ambience, and the degree of trouble in actually getting to the location. It will also help you in producing precise maps and directions for your clients, and permit you to introduce yourself to the people you’ll be co-operating with on site.
Get specific - do not agree to a contract unless it is appropriately thorough in its terms and conditions. It is insufficient to merely expect ambiguous words to mean the same thing to both parties. Whenever possible, state all dates, times and agreed upon prices in the contract. E.g., if a building is undergoing restoration, it should be said clearly when this refurbishment work will be completed by.
Plan with plenty of time to spare. Have several contingency plans in the event your primary idea just won’t work with the budget or timing. Never take for granted that everything will run smoothly. Examine every detail at least two times and develop checklists to help you keep on top of what’s left to do.
