Archive for the 'Brand Management' Category

Brand Identity, Corporate Identity, and Brand Image

Saturday, April 5th, 2008

1. Corporate identity.
Corporate identity is a company’s visual presence, which involves the corporate logo and design strategy for corporate marketing collateral. Corporate identity does not encapsulate brand identity, which is best defined as the soul of your company. However, a corporate identity may, and often does, reflect a brand identity. But some ad agencies, marketing […]

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Call The Professionals!

Thursday, March 27th, 2008

No, we don’t mean Bodie and Doyle… now I’m showing my age!
So you’ve started your new business and the purse strings are tight (We know, we’ve been there!) So why should you be paying out good money for a logo that you could do yourself?
We’ll give you a few things to think about below…
1. Are […]

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