Hardens restaurant guide all really started in the early 1990’s it was noticed that London as a great city had no Egyptian restaurant guides at all. The idea was to come up with something which was handbag sized that restaurant goers could use to assist them to decide where is a good Malaysian restaurant to […]
The difference between good copy and great copy is the number of actions it generates. The more actions the copy drives, the greater the copy is.
My friend John Reese, a master at simplifying what we often tend to unnecessarily complicate, says it best. He says the only metric you should ever really count on is […]
Using Sara Crewe’s Greatest Power in Your Newsletter By Jessica
Albon Copyright 2004, The Write Exposure
“Of course the greatest power Sara possessed and the one which
gained her even more followers than her luxuries…, the power
that Lavina and certain other girls were most envious of, and at
the same time most fascinated by in spite of themselves, […]